"It's not in our DNA to be monogamous."
— Noel Biderman,
Author of Cheaters Prosper
About the Author
After discovering that 30% of the men and women on single's dating sites were actually attached and lying about their status, Noel Biderman started AshleyMadison.com – a dating service for married people looking to have affairs. 7 years and 5 million members later, AshleyMadison.com is the fastest growing dating service on the internet.
Noel has worked with sociologists, journalists and educational institutions to further understand the motivational factors for why men and women cheat making him the foremost expert on this topic.
"As part of a joint research study between the University of Nebraska Kearny and Noel Biderman, we interviewed over eight thousand men and women who use his infidelity service – AshleyMadison.com.
We discovered that they turn to discreet methods such as AshleyMadison.com to find someone to have an affair with because keeping their marriage intact was their priority. Using AshleyMadison.com is easier because they are in an anonymous environment where they can ask specifically for what they want sexually and can just click away till they find someone who shares their sexual desire."
Dr. Diane Kholos Wysocki
Professor of Sociology
University of Nebraska Kearney